Isn’t your Email marketing strategy generating revenue? Here’s what to do..
Do you know??
Email marketers are sending 27% more emails than they then did pre-COVID.
Triggered emails are capable of generating roughly 342% more revenue per email than a regular promotional email.
Personalized messages have an ROI of 122%.
Today email marketing automation (aka drip campaigns) has gained even more importance with marketers using sequences of trigger-based emails instead of one-time shots to maintain regular communication with customers.
But here’s the catch..
Sending multiple emails can burn a hole in your pocket and this coupled with poor-delivery rate leads to a perfect email strategy falling flat. Happened to you? So here’s what to consider within a robust email marketing strategy:
Whitelabel Sender Option : A type of sender authentication refers to the process of showing ISPs that your host email server has your permission to send emails on your behalf.
List Segmentation: List segmentation allows you to send the right people the most pertinent content at the ideal time.Sophisticated marketing platforms have the ability to create lists with almost unlimited criteria, so that you can drill down as much as you want. For example, in MailSquad, I can create a list that includes only the leads that meet all the criteria below
- All leads in the United States
- Leads working at a company with 200–1,000 employees
- Leads that converted on an offer about social media
- Leads who have downloaded more than five pieces of content
- Leads whose last interaction with us was within the past year
Now, I can send a hyper-targeted email featuring an offer about, say, how to get 1000+ followers on Twitter to engage these leads and nurture them toward a purchase.
Email Suppression: An email suppression list helps prevent your outbound email server from getting listed as a spammer. It is a list of email addresses from which you received bounce or block error messages when sending email to them. If an email address is currently on the email suppression list and you send them a new email, tools like MailSquad blocks sending to that address. This helps prevent the sending mail server from being listed as a spam address due to repeated bounce errors.
Domain Suppression: By adding suppression at a domain level, all email addresses in your address books for that domain are automatically suppressed. This saves you a lot of time when a company asks to be removed as a whole from your lists.
A/B Split Testing: A/B testing is a marketing strategy that pits two different versions of a website, ad, email, popup, or landing page against each other to see which is most effective.For example, you might test two different popups to see which drives more webinar sign-ups or two different Google Ads to see which drives more purchases.
Advance Analytics: These tools can give marketers a better understanding of where their subscribers are opening emails, which email clients they’re using, and how long they spend reading their emails. This data is most commonly aggregated and displayed in attractive reports for the marketer to analyze.
Setup Triggers: Trigger emails are automated and sent based on the individual’s behavior on your website or emails. By utilizing this data, you have the ability to send relevant information that’s valuable to your subscribers and helps push them down your sales funnel.
Dynamic Content Tags: Dynamic content in email marketing describes any email content that changes based on the subscribers’ data, preferences, and behaviors. With dynamic content, you can personalize specific aspects of an email — text, visuals, or calls to action — to target particular subscribers.
Spin Tags: It is important to effective email marketing that every recipient who receives and opens the email should feel like he/she is directly addressed by the sender. It is something you can do using Spin Tag function of MailSquad. Add variations in the content to make it relevant and somewhat unique for the contacts in the list, keeping bulk sending and content filters prospective in mind. Spin tag will let you provide alternative words or lines that will systematically rotate or spin for each recipient. One needs not to go through from a complex process to handle rotation; the spin tag feature automatically replaces the words and keeps spinning among the available alternative words, until the campaign finishes.
Unlimited Emails Campaigns, Unlimited Subscribers, Unlimited Lists
Advanced Email Template Builder
Built-In Email Templates
Embed Subscription Form To Your Own Website
No Monthly Fees, No Limits
Evergreen Campaigns
Image/File Manager
Dedicated IP Option
Do try out Fully-Tested Funnel With High Conversions:
